Hey guys. It’s Brian Hilliard here. Author of the bestselling book, Networking Like a Pro and you are listening to Brand and Grow Your Coaching Practice.
Today, we are going to talk about something that is absolutely crucial to the growth of your coaching and consulting practice. And quite simply, it is this:
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If you want to get more, you need to be more.
Let me say that again:
If you want to get more, you need to be more.
No, what does that mean exactly?
Well, a lot of times, people want to have a conversation of getting more clients and impacting more people and building their business and making more money and doing all this stuff. And all of that is great. I don’t have a problem with that, that’s some good stuff. And actually, I think that as business owners, coaches and consultants out there, that’s something we should all strive to be.
The problem though is this. A lot of people want to have a conversation of getting more while being the same.
How does the saying go, insanity? You’ve heard this before where they say, “The definition of insanity is doing the same things, but expecting different results.” But I see that a lot of times in this profession because what happens is people want to take their skill set that they have, they want to take the skill set that they have, they want to take the knowledge that they have and they just want to get more out of it as opposed to learning different skills, building on that knowledge and growing their business.
And especially as a coach, as somebody who, part of our deal, is helping people grow, if you’re not growing yourself, I can absolutely assure you that you are not going to get to a place where your practice is going to grow with it.
And here’s the thing about “if you want to get more, you need to be more,” here’s the kicker for all that, you need to be more first. Or to put it in a different way, you need to be actively growing yourself before your business can grow afterwards.
Now, you might be saying, “Brian, what does that look like exactly in the real world?” It’s real easy. Part of it, maybe you’ve heard me talk about this if you’ve heard me speak before or heard some of my other stuff. You have to absolutely be a learner. That’s the first thing. You have to be a learner.
As a coach, if you’re going to be more, you have to be learning. You have to be growing. You have to be going to conferences. You have to be listening to CDs. You have to be reading books. You have to be doing things. You have to be surrounding yourself by different people.
I heard a really good quote. A woman I was talking to about this said this a while back. She says, “If you’re the biggest fish in the pond, then that means you need to go find a new pond.”
And I know you want to be the expert. I know that there’s a dynamic between coaching and being a big fish and also what I’m saying, but what I’m trying to communicate to you is that if you want to be able to move forward in your profession and get more, what you need to do is you need to be more.
You need to spend more time with different people, maybe join a mastermind group, maybe hire somebody, hire another coach. But be a learner.
What else do you need to do if you want to grow? Well, you really also have to be open to new ideas and open to other points of view. It sounds obvious when you say that, but I’ve run into a lot of coaches and sometimes I get this myself. Obviously, I talk about growing and branding and stuff like that where if you hear somebody talk about your area of expertise, there can be almost just an instinctive reaction to be like, “Whoa, I know more than this person,” and just turn that other person off.
And you don’t want to do that. You want to be open to new ideas. You want to be thinking.
You can have a good back and forth. You can push back, but be open to new ideas while you’re learning these things.
And then last, but not least, you talk about being more, start doing some different things.
What do you mean? Start getting up earlier. Start talking again to different people (I talked about that earlier). Maybe if you’re a marketing guy as you know, maybe if you haven’t been in doing speaking before, you’ve been a little nervous about speaking, maybe you should start doing speaking in presentations.
If you haven’t gotten your newsletter out yet or your blog maybe you should start getting your newsletter and your blog out. If you haven’t been doing social media as much, maybe you should start doing it or hire somebody to do that.
Part of the deal is—and this is coming full circle, a different way to say the same thing. One of the things that people want to do is you’re either growing or you’re shrinking. And a lot of people, they want to stay comfortable.
If you haven’t figured this out yet, I’ll just give you a secret. Most people don’t really want success. What they want is different results while being the same as I said before. Or to put it differently, they want different results while staying comfortable. They’re not really interested in change or growth as I put it. They just want to stay comfortable, be who they’re being and just get better, different, great results.
But if you want the key to being able to be more and from there being able to get more, what it comes down to essentially is growing yourself. It is being a different person.
I am not the same person today as I was when I started my business. When I started, I call it the 1.0 Series. I’m at the 4.0 Series now where there are specific things.
Take a money mastery class maybe if your finances are a little out of kilter. And maybe that’s holding you back.
But whatever it is, if you’re trying to grow your coaching practice, a big part of it, I would probably say if you’ve been doing it for a while, you’ve been doing some of the right things and trying to do some of the stuff and it still hasn’t worked, then I would say that you haven’t grown yourself first.
And when you do that, you will absolutely find not yourself getting more clients, getting more business, but also having more fun while you do it.
So hopefully that makes sense and hopefully that’s something that you can see yourself doing. But in the meantime, my name is Brian Hilliard, saying, “So long. Take care! And thank you for your time.”