Number three—I have three ways to help you monetize a free speaking engagement—number three is “you have to ask for the business.”
Now, you’ll notice, I actually talked about this at the previous one (that was one of the things in the three steps) because a lot of the time, as service professionals, we don’t ask for the business.
How to Monetize a Free Speaking Engagement
Jan 13th (Fri) @ 9:30am EST
As someone who’s literally been doing this since 2001, people have often asked how I’ve been able to get over $100,000 in business from free speaking gigs. Well, that’s exactly what we’re going to talk about in my latest FREE WEBINAR.
(If you can’t make it, no worries…we’ll record it.)
Now, what does that look like in a speaking environ? This is very specific.
What you do not want to do is come across as the over-the-top, in-your-face used car salesman. I don’t want that. You don’t want that. I’m not advocating that. No one, your audience, nobody wants that.
But what you can do is after you’ve added value with a countdown formula, after you’ve shown a propensity to engage them in a conversation with a Q&A in the middle, what I do is I invite them to work with me further.
I’ll say something like this:
“You know, guys, this has really been a great presentation. Hopefully, you got some good value out of it. If you want to be able to plug in and do some stuff with me in terms of going forward, you have a couple of different options:”
“We’ve got our books and CD’s here. And that’s X, Y and Z. Or you can be able to engage in some of our coaching program, and that’s A, B and C.”
I invite them and I use this language, “If you’re looking for some different ways to plug in or if you liked what you heard and you want to take a deeper dive.” This is the language that I use.
You can ask people. I’ve done, I mean, I don’t know, about thousands, but I’ve definitely done hundreds of presentations over my career in this business. And I am telling you, you talk to people. When I first started out, it was just like, “Rawr!” I just gave everything and nobody bought anything. Now, over the last five or six years or whatever, I’ve kind of engaged in more of this type of approach which has helped me come from a person who was in the place of “Oh, I got to do a free engagement. I don’t know if I want to do that again” to “Oh, my gosh! I love doing these events. I host my own events.”
Some of them are free, some of them are not, and that’s fine—separate conversation—but I’m not afraid of doing a free speaking engagement. Why? Because I’ve got these things in place that allowed me to be successful. It will totally change the way you’re doing your business.
Let me tell you. If you’re not speaking, and you fall into a service professional or an expert of some sort, you absolutely have to take a look at this because doing these engagements will absolutely take your business to that next level.
So, we talked about monetizing a free speaking engagement, those are the three things that you can take on. Hopefully, they make sense. Hopefully, those are something that you can see yourself doing. And in the meantime, my name is Brian Hilliard saying, “So long, take care. And thank you for your time.”